Our mission is to transform visionary ideas into impactful visual products that amplify the voices of global organisations, NGOs, governments and institutions. We are dedicated to delivering innovative, high-quality design solutions that enhance communication, foster engagement, and drive positive change.
You inspire global change, we help to amplify it through design”
* LEDE
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Our philosophy
LEDE is an international design agency dedicated to amplifying the voices of development organisations. Our aim is to aid government institutions, organisations and companies to effectively deliver their message by finding creative and efficient ways to solve visual communication requirements.
We do this by carefully listening to our clients needs, identifying the project scope, user characteristics, and context in order to achieve the desire impact. Our process includes in-depth collaboration with our clients in order to gather the pertinent data and relevant cultural nuances for each specific project.
We believe in bridging the gap between data and action, transforming information into engaging design strategies that inspire real-world solutions which comply with conceptual, cultural, and technical aspects.
Meet the founders
Carlos de la Cruz
Art Director
I am a graphic designer based in Mexico City, holding a master’s degree in digital design and certifications in typography and editorial design.
With over 15 years of experience, I specialise in layout design for books, scientific journals, and publications, collaborating with government institutions and international organisations. My work combines precision, creativity, and a deep commitment to producing designs that communicate effectively and inspire action.
I am passionate about partnering with clients who recognise the transformative power of design to create meaningful change in the world.
Hugo Balandra
Creative Director
I am a graphic designer with over 13 years of experience in visual communication, specialising in projects for the development sector as an international consultant. Having lived and worked in seven countries, I bring a global perspective and a nuanced understanding of diverse cultural contexts to every project.
My expertise lies in crafting effective layout designs for publications, training manuals, and technical reports, ensuring that complex information is both accessible and visually engaging. I am committed to delivering design solutions that are professional, culturally sensitive, and aligned with each client’s unique goals.
I believe in the potential of design to drive positive change and thrive on collaborating with organisations dedicated to making an impact.